When Mailchimp launched in 2001 its primary goal was to give users a way to stay in touch with their subscribers. Regular newsletters was pretty much all that email marketing was back then and Mailchimp did a good job of this type of marketing. Over the years Mailchimp has evolved, but it hasn’t evolved that much. Mailchimp is still largely a communication tool – a way to send emails to subscribers.
Klaviyo on the other hand, is a robust Ecommerce Email Marketing platform, designed to help you make money. Which is good news! If you’re in the business of selling online, you’re in the business of making money. And you’re in the business of growth.
How does Klaviyo accelerate growth?
By offering a range of tools to help you grow your contact list, personalise user experience and communicate more effectively and intimately with your customers.
In short, Klaviyo is designed to help you build stronger relationships with customers, so they spend more and more often with you.
But don’t just take our word for it.
Klaviyo users are experiencing on average a 46% increase in revenue upon switching to the platform. – Klaviyo
That’s a rather good reason for choosing Klaviyo over Mailchimp but let’s take a closer look at the three ways Klaviyo can help you to make more money than Mailchimp can.
SEGMENTATION
Klaviyo takes segmentation seriously. In fact, as soon as you sign up, you’ll be asked to build lists from your imported contacts. You can segment your lists by behavioural or transactional data which will be taken from within your Neto Store. You can go deep and wide with segmentation using Klaviyo’s data science tools.
Here’s an example of the type of segments you could create:
- People who buy specific products
- People who always buy on sale or with a coupon
- People who only buy full price
- People who buy on certain days of the week or times of the year
The possibilities for segmentations are broad and can be tailored to the specific needs of your business.
Contrast this with Mailchimp and it’s easy to see why Klaviyo does a better job than Mailchimp at helping Ecommerce store owners build meaningful relationships with their customers.
With Mailchimp all you have is the ability to create “Groups” and “Segments.” Segments are your fundamental lists, like “New Subscribers,” or “Recent purchases.” Groups are the smaller chunks of customers you create based on behaviours like, “bought something in the last week.” There is no advanced ‘tagging’ as there is with Klaviyo.
“Smart segments and personas are wingmen in the flight toward personalised customer experiences and precise media and content targeting. Customers increasingly expect a personalised experience.” Gartner for Marketers Blog
Also, according to Gartner, businesses that excel in segmentation and personalisation outsell their peers by 20%.
The advanced segmentation capabilities of Klaviyo make it a clear winner over Mailchimp when it comes to giving you the ability to send your customers emails, they will open and act upon.
AUTOMATED EMAILS
Once you’ve started segmenting your lists, you’ll be able to create email campaigns that target your customers where they are in their buying journey with you.
This is a powerful tool that helps you to drive customer engagement so you can sell more and more often. And if you don’t have any experience of building email campaigns, no worries.
Klaviyo have in-built workflows and email templates to help you create effective email marketing campaigns. Clicking on “Browse Ideas” takes you to a list of pre-built templates you can use instead of having to create your own.
When combined with segmentation, your automated email workflows will give you the ability to deliver relevant content to your customers and Klaviyo’s own research shows how this can impact revenue.
In the chart below from Klaviyo you can see that stores were able to increase their revenue in Q4 simply by having an ‘Abandoned Cart’ email workflow to target customers leaving products in their shopping cart.
No more money left on the table!
DATA AT YOUR FINGERTIPS
Compared to Mailchimp, Klaviyo makes it easy to analyse the performance of your email marketing efforts. Flow performance, campaign performance and signup form performance is all available to you right where you’re working within Klaviyo – not hidden behind a wall of reports or complicated search queries.
Ease of access to data enables you as the user to stay in touch with what’s working and what isn’t and adjust accordingly and with ease, which will help you to grow your revenue more quickly.
No more waiting until the end of the quarter to know what’s working and what isn’t.
- Segmentation.
- Automated Emails.
- Data & Analysis.
Advanced functionality that’s easy to use and built to help Ecommerce Stores like yours grow. And it integrates seamlessly with your Neto Store. Contact us today to find out more about how easy it is to migrate from Mailchimp to Klaviyo for Neto.
